Kara Babb,
Founder

Experience Highlights

• Growth strategies and brand development for brands large and small in Home, Kitchen, Pets, Smart Home & SAAS technology.

• Advertising strategies for lean, scrappy and robust budgets

• Wide knowledge of agency resources, partners and technology

• Savvy AI user, balancing automation technology and productivity tools with human input

• Broad experience and knowledge of all digital channels: Amazon, DTC web platforms, Social commerce

• Enterprise leadership experience - led teams up to 15 people, focusing on development and upskilling for ecommerce excellence. Comfortable with C-suite.

• Partnering with experts from a wide variety of industries and disciplines for best-in-class expertise.

• Experience living in China, US; achieved fluency in Mandarin; partnering with clients across the globe.

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Brands & Companies

• Amazon - Vendor & Category Management, Marketing & Operations (Home & Kitchen)

• Bird Buddy (now Wonder) - Amazon strategy & execution management for high growth DTC startup. 

• Xnurta (formerly Xmars)- Developed advertising strategy and led rebranding effort for leading AI Advertising technology company

• Signify (formerly Philips Lighting) - Built a successful ecommerce business and infrastructure for an $8bn lighting company, primarily focused on B2B and offline channels.

• Zinus - Sales Leadership for largest furniture manufacturer on Amazon

• Newell Brands - Strategic category development

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Education 

Northwestern University Kellogg Executive Education, the Ohio State University Masters in Mandarin, Chinese